With an unprecedented demand for technical skills over the past few years, the HR function has come under increasing pressure, with often limited resources to cope.
With CBSbutler, overstretched HR teams can call on our professional marketing and PR resources to assist with recruitment campaigns, open days & advertising and employer branding/PR.
| Recruitment campaigns & advertising |
| Whether you are conducting a high level search assignment or considering a volume recruitment campaign for specialist skill sets, our specialist marketing resource can help with any or all of the following
+ Media buying
+ Design and agency briefing
+ Copywriting
+ Media selection and placement
+ Response Handling
All work will comply with your existing brand guidelines and we can liaise with any internal or external stakeholders such as internal or corporate communications departments and advertising/design agencies |
| Recruitment road shows and open days |
|
CBSbutler can provide additional resources for recruitment road shows and interview days by offering dedicated marketing support pre and post open day which will include:
+ Initial planning and budgeting
+ Sourcing and booking of venues
+ Identification of relevant print and online media for advertising purposes
+ An interface with internal communications to ensure corporate identity and brand guideline compliance
+ Media buying - or booking ads through your own advertising agency
+ A meet, greet and registration service for all candidates attending
+ Capture and collation of management information to ensure that a return on investment can be effectively measured |
| Employer branding/PR |
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Where employers have a small or no internal communications department we can help to raise the profile of the employer brand with both existing and potential employees.
Utilising our PR function we can provide case studies of successful recruitment campaigns to the press thus raising the profile of your company as an employer of choice.
We also work with experts who can assess perceptions of the client’s employer brand before, during and after a recruitment campaign. This ensures that the client can be confident of the investment in their advertising or promotional activity. |
| For more information on any of the services above, please email our Marketing/PR Officer. |
