Mr Anderson was quoted by itv.com as saying: "The
International Festival for Business taking place later this year is a
huge opportunity for Liverpool to market itself to the world, showcasing
the city as a great place to invest. This scheme will help us support
our own firms to take advantage of the profile and exposure that the
event will create."
Half of the money for the initiative will come from the European
Regional Development Fund, after a successful bid was put forward by the
Local Enterprise Partnership and Liverpool City Council. The remaining
50 per cent will be made up with a mix of private sector and public
As part of the initiative, council officials will work with business
support specialists from the Women's Organisation and the University of
Liverpool's Management School. According to baytvliverpool.com, Smaller Earth, which works closely with younger entrepreneurs, will be involved too.
The project should also come as good news for those who are already
employed in the city, with more than 270 existing jobs set to be